By Simon Varney on 18 Dec 2008
Gary Vaynerchuck is a very well established entrepreneur who has built a multi-million dollar wine business from scratch.
From his talk at the largest European web conference LeWeb I took some very important points which although I’ve heard before, can’t be over-stressed for Agencies, SMBs and Brands alike.
–You’re a clown if you’re not using Tubemogle to upload video, as it is the best way to distribute and track video online.
-You have to love your audience, care about your community, and be authentic with content that you understand. Caring, answer all your fan mails in a serious and authentic way.
–Two things matter: Word of mouth – Now instead of a maximum audience of 100, people have audiences of thousands, if not tens of thousands & Customer service will prevail, if it’s good.
-If you can build a personal/people based brand you should as it will add value to yourself and the company you are working at. A company/brand with a board of celebrities is always going to be more valued by a customer base than one which is invisible.
Source: Gary Vaynerchuck, Winelibrary.tv